• Articles

    Loving Your Audience

    There are specific personality characteristics that everyone finds attractive. Business publications aimed at fostering success and leadership in the corporate world are fond of publishing lists of these traits, and no matter the source (Forbes, Business Insider, Entrepreneur, Inc.) these same qualities appear again and again.  Among the list is inevitably a variation on compassionate / warm / empathetic. Regardless of the word chosen, these are all just synonyms for loving. Though loving may seem a strange choice for a business publication, it’s truly the best description, and just perfect for the world of professional musicians. Love is a Verb This time of year, we’re likely to associate loving with…