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    How to Inspire Loyalty

    We humans are social creatures who crave connection and support. Of course, being human, we are also very prone to missteps, faux pas, and mistakes. Loyalty is the special sauce that fosters the connection we need and keeps people coming back even after we mess up. Loyalty in the modern age Merriam-Webster defines loyalty as strong support or allegiance, but in this case, the Urban Dictionary paints a much better picture of what loyalty looks like in our day to day lives. A loyal person is “one who doesn’t: cheat, lie, …go behind your back, or pick someone else before you.” Loyalty is tethered to trust of the most personal…